Live At the World Cafe - Tenth Anniversary Edition

This tenth anniversary edition of Live at the World Cafe, released in 2001, is the 13th volume in the series. A 2-CD set celebrating the World Cafe's exclusive live performances, it contains the following 36 gems from the World Cafe studios: Disc One - (1) The Story - When Two and Two Are Five; (2) Ani Difranco - 32 Flavors; (3) Jeb Loy Nichols - Heaven Right Here; (4) Olu Dara - Your Lips; (5) Jeffrey Gaines - In Your Eyes; (6) Huffamoose - James; (7) Morphine - Candy; (8) Patty Griffin - Crazy; (9) David Gray - Please Forgive Me; (10) Shawn Colvin - I Don't Know Why; (11) Semisonic - Secret Smile; (12) Sarah McLachlan - Good Enough; (13) Dar Williams & Joan Baez - You're Aging Well; (14) Koko Taylor - Wang Dang Doodle; (15) Lucinda Williams - Can't Let Go; (16) Old 97's - Designs on You; (17) Phish - First Tube; (18) Jonatha Brooke - Where Were You? Disc Two - (1) Joan Osborne - One of Us; (2) Bruce Cockburn - Wondering Where the Lions Are; (3) Five For Fighting - Superman; (4) David Byrne - What a Day That Was; (5) Natalie Merchant - These Are Days; (6) Nick Lowe - (What's So Funny 'bout) Peace, Love and Understanding; (7) Johnny Clegg - Cruel Crazy Beautiful World; (8) Nanci Griffith - It's a Hard Life; (9) Suzanne Vega - Luka; (10) Counting Crows - A Murder of One; (11) Coldplay - Yellow; (12) Cousteau - Last Good Day of the Year; (13) Richard Thompson - Beeswing; (14) John Gorka - I'm from New Jersey; (15) Lyle Lovett - I've Been to Memphis; (16) Sheryl Crow - Leaving Las Vegas; (17) Steve Earle - Another Town; (18) Indigo Girls - Get Out the Map.

A marketing plan can be a very simple document with key elements to keep your growth strategy in perspective. It is a very important tool for your organization, serving as a reference for all individuals working with the service or product.

Keep in mind that the content should be very dynamic. Updating the document when significant changes are made is key, incorporating important learning along the product or service development.

Here is a basic and effective template:

I. Overview

1. Situation

1.1 Trends/Key Changes in the macro environment: economic and social facts that affect your industry and audience.

1.2 Customer profile.

2. Strengths and Weaknesses of your company and top competitors.

3. External Threats and Opportunities for your company during the designated period of time.

II. Targets: revenue and volume for the time frame. Break it down by shorter periods, if your business involves seasonal variances, and by sales channel, online, offline, etc. That will allow you to track results closely. In addition to numeric targets, try to establish parameters to measure the effectiveness of your programs. Determine what to evaluate, and establish standards of performance. That will allow you to take periodic corrective action.

III. Key Objectives: list here the broad actions that will lead your company to reach your numeric targets. List a minimum of three but no more than six or seven key objectives for the period. Be aggressive but realistic.

As an example of a Key Objective, "Increase your online sales within the channel mix."

IV. Strategies: now it is time to start planning how you will apply resources to implement and achieve those Objectives.

As an example of a Strategy related to the Key Objective above, "Increase unique visitors to your website."

V. Tactics: list the programs that will turn your strategies action oriented.
As an example for the Strategy above, "Optimize the use of keyword search on top search engines."

IV. Attachments: Add to this section your communications schedule, funds allocation chart, and any other charts that will help your team visualize and compare results.

When you build your Marketing Plan, make sure you include your team members in the process, and pay close attention to what competitors are doing. Try to look at your brand, strategies and programs with the eyes of your audience.

Lima Lerch Consulting 2006-2008. All Rights Reserved.

Renata B.L.Lerch, founder and managing director of Lima Lerch Consulting, has worked with strategic marketing for over 16 years. Before starting Lima Lerch Consulting, she managed marketing and business development in large multinationals, covering the US, European and Latin American markets. She holds 2 MBAs.

Lima Lerch Consulting (http://www.limalerchconsulting.com) provides leading marketing consulting services to companies in the US and Latin America.

Contact us at customerservice@limalerchconsulting.com or logon to limalerchconsulting.comRenata's direct e-mail address is renata@limalerchconsulting.com

latin music com